The Product Engagement Blueprint
Learn how to capture users’ attention and keep them engaged with psychological insights that drive engagement—a course delivered to your inbox.
21 Cognitive Biases Explained from Theory to Practice
This email course will help you make better product decisions. You’ll drive engagement and create compelling user experiences by learning the underlying factors that influence your users’ decisions.
Each lesson is optimized for actionable insights with clear explanations, relevant examples, and practical takeaways for immediate implementation.
Learn from the best—we’ll dive deep into their strategies.
What You’ll Get Out of It
Hit more home runs
Get more I love this
Level up yourself
I’m Raz Tirboaca, Barcelona–based designer moving things forward.
Since 2004, I’ve worked in both startups and large product-led companies. I’ve spent the first ten years of my career learning the hard skills. In the last eight, I’ve studied cognitive psychology to understand how people think and make decisions—learning the art of designing engaging products.
Who is this course for?
This course is aimed at makers working on digital products, including founders, product managers and UX researchers, product and content designers, marketing and customer success managers, as well as developers who want to be involved in the design process from the start. A must-know for those who are ambitious and looking to take their skills to the next level.
What is this course about?
“The Product Engagement Blueprint” email course is a series of lessons delivered to your inbox that covers 21 cognitive biases in depth. The course will provide you with the knowledge and practical tips to create more engaging experiences and make better product decisions.
How long does the course take to complete?
Each week, on Wednesdays, you will receive a lesson via email, allowing you to digest the information and apply the learnings at your own pace. Over the course of four months, starting on the day of your purchase, you will receive a total of 21 emails packed with insights and practical takeaways. This structure allows you to progress through the course at a comfortable pace and fully absorb each lesson.
How do I pay for the course?
Payment for the email course is made using Stripe, a secure online payment processor. You can use a credit or debit card to make your payment.
Is there a money-back guarantee?
Yes, I offer a money-back guarantee. If you aren’t satisfied with the course, you can reply to any received email and ask for a full refund within the first 14 days of your purchase.
Can I access the 21 lessons on the web?
Yes, you’ll have access to all of the lessons both through your email and on the web. To help keep things organized, I recommend labeling the emails in your inbox with a tag of your choice.